Texas Tech Physicians Brand

Texas Tech Physicians is committed to advancing health care by offering a patient experience that connects compassion + knowledge. Texas Tech Physicians is the medical practice of the Texas Tech University Health Sciences Center School of Medicine. For more than 40 years, our organization and brand has been committed to innovating health care by offering patient experiences that connect compassion and knowledge. Texas Tech Physicians offers a wide range of health care services via primary and specialty care clinics located in Amarillo, Lubbock, and the Permian Basin region. Our wide geographic reach and close association with the university make consistent branding practices vital to our continued recognition and visibility within the communities we serve. 

When communicating on behalf of the Texas Tech Physicians brand, it’s important to fully represent the scope of our abilities and innovative medical practices in a manner that is approachable to the public. Our goal is to cultivate the perception that Texas Tech Physicians offers the highest quality of care by combining medical expertise with resources from the educational community. 

To achieve this, Texas Tech Physicians will strive to implement the following brand guidelines in all marketing materials, internal communications, presentations, policies, and programs. By stewarding the integrity of our brand, we can shape the way patients connect with Texas Tech Physicians for generations to come.